4 Benefits of Hiring an SEO AgencyWin the SEO game and you win more business.
Your website may be a thing of beauty, but if it doesn’t show up high enough in search engine results pages (SERPs) — preferably on the first page of results — it’s not doing your business as much good as it should.
Getting traffic to your site from Google can be a challenge, especially when you’re competing with thousands or even millions of other websites trying to rank for the same keywords or phrases. Yet ignoring search engine optimization (SEO) or making half-hearted attempts at it only sends business to your competitors.
There are a number of SEO tactics you can implement yourself. But if you want more leads and conversions, considering hiring a SEO expert.
Optimizing pages for search can be highly complex and time consuming. Understanding the subtleties of SEO and the ever-changing algorithms that drive it, and doing the ongoing data analysis required, is a full-time job — one you as an owner don’t have time for. A SEO expert can guide you on best practices and help you experiment with different tactics.
Here are four benefits of hiring an SEO agency.
Keywords remain one of the most fundamental elements of SEO, but figuring out which search terms and phrases to target, let alone how to rank for them, can be daunting.
A SEO agency can help you identify which terms are “low hanging fruit” — ones your brand has a chance at ranking high for — and which ones are too competitive to bother with.
It can also help you identify which keywords actually drive traffic. Ranking for a particular keyword or phrase doesn’t guarantee anyone is searching for it or that your site will get a click. A good SEO agency can help you find the sweet spot — keywords that have a decent search volume and will convert to clicks.
“The low-hanging fruit may have better buying intent,” said Stephen Twomey, owner of MasterMind SEO. For example, a business owner may be tempted to target the phrase “plumber in Orlando.” But, said Twomey, a SEO agency would be able to advise on similar search terms that are less competitive and more likely to result in sales, like “I need an emergency plumber now” or “emergency plumbers near me.”
In many cases, “long-tail” keywords (phrases of four words or more) drive more qualified leads because they zero in on exactly what the user is looking to find.
An agency can also help ensure your landing page is optimized for users when they click on your search result.
Increased traffic online and in store
An SEO-optimized ecommerce site will likely get a significant boost in revenue because more consumers can find your products and order them easily, said Chris Wilks, digital content specialist for brand development firm BrandExtract. For a brick and mortar business, optimizing the business’s website for local search and Google Business listings can boost in-store traffic.
Amplifying your existing marketing and PR efforts
The advice of an SEO firm can also make your existing marketing strategies more effective.
Take your blog, for example. In addition to optimizing each post for your target keywords and providing guidance on how to earn backlinks, a SEO professional can advise on future blog topics that may appeal to your target audience and boost your search rankings.
The work of a SEO agency can complement your publicity efforts as well, said Wilks. “Strong SEO doesn’t only help from a sales perspective, it can position you and your brand as a thought leader in a particular industry or vertical.”
More bang for your SEO buck
Working with a SEO agency or consultant can be far more cost-effective than hiring an in-house expert, said Twomey.
“If you’re going to hire somebody who’s an expert in all of these things, it’s going to cost you six figures or more,” said Twomey. Even a less experienced SEO manager can cost upwards of $5,000 a month.
An agency, on the other hand, can provide your business with a team fluent in various digital marketing best practices for around $4,000 a month, depending on the size of the project. Or, if you’re looking for some guidance on how to do SEO on your own, you can work with a SEO consultant on an hourly basis.
Just don’t let go of the reins, Wilks advised. “Hiring an agency doesn’t mean you can go completely hands-off. You will always know your business and industry better than any agency, so your insight is not only helpful, it’s necessary for a successful SEO campaign.”