5 Tasks You Should Be Outsourcing to FreelancersToo much to do and not enough time? Start delegating these jobs to freelancers.
While you wear many hats as a small business owner, you can’t feasibly get everything done by yourself — but a freelance professional may be able to help.
Freelancers, who typically work on an hourly or per-project basis, are a great way to get highly skilled specialists working for you, without a huge jump in payroll costs. They’re often at the top of their craft and can create better outcomes for the same amount of work, letting you focus on running your business. What’s better, there are tons of great freelance pros out there looking for work. Platforms like Fiverr, Upwork and LinkedIn ProFinder have made it super easy to find and hire freelancers that fit your budget.
If you need some extra hands, here are five tasks to delegate out to freelance contractors instead of trying to do yourself.
Writing and editing
Content creation is the most frequent task outsourced by businesses. Regardless if you need a blog post, marketing brochure or promotional email created, quality writing takes both time and skill, said Aaron Lin, director of digital marketing agency Ignitive.
While an average quality blog posts can be short and sweet and only take a couple hours to write, he said, giving your readers something “detailed and impactful” will require time to adequately research, write, edit and publish — time you often can’t spare when running a business.
Even if you’re a skilled writer yourself, hiring an editor to review your work is always a good idea. An expert set of eyes looking for errors and helping smooth out phrasing can save time and money in the long run, such as having to reorder a major print job that included a typo. Plus, a good editor can save you and your brand the embarrassment of having a customer point out typos on a brochure or menu.
Keeping up with financial records is a critical task, but it’s a chore that often gets put off until the last minute, said Eric Shannon founder and CEO of Big Barker dog beds. “However, the financial health of the company is critically important, so this is not a wise task to skip.”
High quality bookkeepers in the $20 per hour range are easy to come by, said Shannon, and most small businesses wouldn’t need to pay for more than a few hours each week. “Unless your business is just barely scraping by, I recommend that bookkeeping is one of the very first tasks you outsource.”
Social media management
“Hiring a freelancer to handle your social media and blog content is a great way to give your company a larger brand voice and connect with current and future customers,” said Travis Nagle, owner of modern furniture company Viesso.
Effective social media requires a nearly constant presence — a luxury most small business owners don’t have, said Nagle, “so hiring someone that understands the ever changing landscape of the various channels and is solely dedicated to this part of the business offers you a way to give it the love it deserves.” While building your fan base, social media freelancers can also help manage ads and provide online customer service via social channels.
Website and graphic design
Graphic design and other highly skilled tasks are also better outsourced to a professional, said Michael Lan, digital consultant at language education company Glossika. Regardless if you need a new logo, physical signage, website design or even custom retail packaging, outsourcing the work to an expert graphic designer is definitely the way to go.
“For businesses, having an aesthetically appealing [website] layout and a high converting user interface design is essential to success,” said Lan. “Some of the best graphic designers are actually freelancers that prefer taking clients on a project-by-project basis while building up their own portfolios.”
Media and influencer relations
Building relationships with the press and influencers can be very time consuming, but when done correctly, it can give your business a big publicity boost. Whether it’s writing and distributing press releases, finding opportunities for media mentions or winning over online influencers, a freelancer is often your best bet.
Ryan O’Connor, co-founder of fashion brand One Tribe Apparel, said they’ve had great success outsourcing tasks like these to freelancers. “As a fashion brand we’re always looking to collaborate with bloggers and social media influencers in our space. Usually, this means sending them sample clothes to try and take photos or write a post about to share with their audience.”
Because this task is time consuming but follows a template, it’s great for outsourcing, he said. “For instance, if we’re contacting bloggers to be included in their summer fashion roundups or guides, we’ll be using the same general email template but customizing it for each blogger. The freelancer can go through the list of collaborators and take the time to engage with them.”