9 ‘Star Wars’ Quotes to Help You Run Your Business Like a Jedi

May the force be with you.
Star Wars The Last Jedi
Follow the advice from your favorite 'Star Wars' characters and run your business like a Jedi master. (Photo: Lucasfilm)

Jedi Masters train apprentices to use the Force in the battle of good vs. evil. What if you could use it to succeed in business?

With “Star Wars: Episode VIII The Last Jedi” hitting theaters this month, here are nine quotes from the favorite franchise to help train you to run your business like a Jedi master.


(Photo: Lucasfilm)

While barely two feet tall, Yoda knows how to pack a punch, literally and figuratively. One of the most powerful Jedi masters of all time, the little green guy reminds small business owners that size is never a reflection of your potential for success.


(Photo: Lucasfilm)

When Obi Wan is training young Luke on the blaster aboard the Millennium Falcon, he encourages him to use the Force — in other words, to let go of his conscious self and act on instinct. When Luke succeeds, Han attributes it to luck. But Obi knows better.

Success in business isn’t about luck, either. Test your product ideas, use data to understand your customers and use analytics to make sure your campaigns are working — but don’t be afraid to listen to what your instincts are telling you, too.


(Photo: Lucasfilm)

Fear is a natural emotion. But as Yoda advised the young Anakin Skywalker, you have to move past the fear or it will leave you feeling paralyzed. Instead of worrying about how your business will perform, get in front of your fears and be aggressive about growing it.


(Photo: Lucasfilm)

Han wasn’t himself a Jedi, but he did rub shoulders with the best of them — and occasionally had some good advice to boot. Here’s why he didn’t care about odds: Knowing the probability of successfully navigating an asteroid field is 3,720 to 1 (according to C-3PO’s calculations) doesn’t mean it can’t be done.

In order to succeed, you have to dream big and be determined to succeed, even during the toughest times.

Star Wars Rey Running

(Photo: Lucasfilm)

When Rey’s first choice for an escape vehicle from Jakku doesn’t pan out, she had to quickly decide on a backup plan, boarding the Millennium Falcon instead. In the end, her spontaneous decision to jump on “the fastest hunk of junk in the galaxy” (per Lando Calrissian’s estimation), ends up exposing her to whole world of new opportunities.

As a business owner, you have to be flexible, especially in the midst of a crisis. Even if less than ideal, always have a backup plan and roll with the punches when things don’t go your way — it may end up working out better in the long run.


(Photo: Lucasfilm)

When the Commander assures Vader that his people are working as fast as they can on the new armored space station, Vader seems to disagree, and says, “Perhaps I can find new ways to motivate them.”

There are plenty of ways to motivate employees, short of threatening them with doom and destruction. For instance, a simple compliment now and then works wonders. You can even use improv to create a more productive workplace.

Word to the wise: keep Force chokes at a minimum. Overuse can be detrimental to morale.


(Photo: Lucasfilm)

Reality is often shaped by how you choose to perceive a situation.

Need to have a difficult conversation with an employee? Take a step back and focus on using the discussion as a growth opportunity for you and your staff member. Obsessing over past mistakes? Retrain your mind to focus on what you can learn from your failures.


(Photo: Lucasfilm)

You put a lot of work into your small business, so it’s great to celebrate your achievements. But as Han warned Luke after his first enemy kill, overconfidence can cost you. After all, there’s always a new goal to set that will help you grow your business. Or, in the words of Qui-Gon Jinn, “There’s always a bigger fish.”


(Photo: Lucasfilm)

A Jedi’s work doesn’t end once he has mastered the Force. His job then is to train others.

If you had help from a mentor in building your business, pay it forward. Supporting your fellow small business owners can also be a win-win.

Finally, don’t neglect to give your employees the benefit of good training. Maybe they, too, can be Jedis one day.

“Star Wars: The Last Jedi” hits theaters on December 15.

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