8 Ways to Get More Clicks From Your TweetsQuit wasting time writing tweets that aren't converting.
An effective Twitter campaign does more than generate favorites and retweets. It generates clicks that eventually lead to sales. So how can you get more clicks?
Many studies have been conducted on optimizing Twitter posts for conversion. Here are eight actionable takeaways.
Time your tweets
According to a Buffer study of 4.8 million Twitter posts across 10,000 profiles, the golden hour for earning the most clicks is between 2:00 and 3:00 a.m. So connect with your early-rising and insomniac followers by scheduling a few tweets per week during that time slot.
But keep in mind, every audience is different, so check out your account’s Twitter Analytics page to see what posts are getting clicked and when. How? Export your data, sort by the number of clicks and look at what times of day get the most interactions.
Use branded short URLs
Instead of relying on Twitter to natively condense your links using http://t.co, consider getting your own branded (or vanity) short domain. For example, The New York Times uses “http://nyti.ms” for its branded short URL. A study by Bit.ly found that using a branded short URL can net you 34 percent more clicks than unbranded links.
Digital marketing consultant Dustin Stout has a guide for how to set up and use short URLs on social media.
Move up the link in your Tweet
The vast majority of tweets put the link URL at the end of the post. But self-described social media scientist Dan Zarella researched 200,000 tweets and found placing links about 25 percent of the way through the tweet text got the most clicks.
Hook their curiosity
If you’ve ever read a book with a cliffhanger at the end of every chapter, you know how hard it is to put down. Ryan BeMiller, digital marketing blogger at ShoppingSignals.com, recommends using this strategy in your tweets. Share something helpful or entertaining to hook users’ interest, then “let them know the best part is behind that link you want them to click on.”
Choose your words wisely
For the human brain, verbs are far more interesting than other parts of speech. In fact, a 2014 study from the academic journal Frontiers In Human Neuroscience, found that listening to or reading action verbs stimulates the same parts of the brain as when someone performs the action.
It should come as little surprise, then, that Zarella found tweets that use more verbs and adverbs get higher click-through rates (CTRs) than those heavy in nouns and adjectives, so leverage action-oriented, “power” words to increase clicks.
If you want to be found by people other than your existing followers, make sure your tweets are optimized for search by including keywords and terms your target audience will most likely use.
Use hashtags to get discovered
Another way to get your tweets in front of more eyes, and thus boost your CTR, is by leveraging hashtags, said Matt Edstrom, head of marketing for skincare line BioClarity. As more and more people use hashtags for searching instead of the search bar, tagging posts is becoming increasingly critical to getting discovered. In fact, according to a 2012 Salesforce Marketing Cloud report, using relevant hashtags can double your CTR and overall tweet engagement.
While including images and videos in your posts can increase your Twitter engagement, infographics are even more powerful for increasing clicks and getting your posts seen by a broader audience. Tech website Bit Rebels tested this out on their own content and found that infographics shared on Twitter got 832 percent more retweets than images and articles.
Be real with your interactions
“Twitter is full of enough spam, you don’t want your links to be seen as such,” said Kim Randall, owner of social marketing firm KiMedia Strategies. “It’s so easy to push links, but you have to build trust, and the way to do that is to have conversations. There’s a human behind each and every account, and the more ‘social’ an account is, the more reputable they become to those that use Twitter.”
For example, when you publish a new blog post, send a personalized tweet to a few of your most influential followers who have shown interest the topic, such as, “Hey, @friend! Since you’re a #gamer, you might like this post on how #videogames can make you a better #smallbiz owner.”
This small, personal touch can not only increase your CTR but makes your brand more memorable and likeable by showing your followers you care about what’s important to them.