How to Edit Your Restaurant’s Menu in Google My BusinessWhet consumers' appetites while they search online by adding a menu to your restaurant's listing.
Every day, millions of people search online for restaurants, and many want to see the menu before making a decision. In fact, Google trends data shows “menu” related searches have increased by 30 percent in the last two years.
Optimizing your restaurant’s search ranking by using the right keywords, making sure your business listing is up to date and responding to online reviews will go a long way toward building brand awareness. But before trying out a new eatery, many consumers want to see what you’re selling — and handing them an online menu just got easier.
Earlier this month, Google My Business announced new functionality that lets business owners add their own structured menu and showcase it directly on their Google business listing. Before, restaurateurs had to use the Google My Business API or a third-party menu service to update their menu in search results, but now it can be done in the dashboard with the rest of your business’s information.
Ready to get your menu listed on Google? Just follow these easy, step-by-step instructions.
Step 1: Claim your business listing on Google
If you have a well established business, chances are there’s already a Google My Business listing for your restaurant, and if not, creating one is super easy. Simply go to business.google.com, sign in with an existing Google account and search for your business.
Once you’ve selected your business’s name, category, phone number and website, you’ll be prompted to verify your listing before any edits are published. To verify you are an actual representative of your establishment, Google will send a postcard to your business’s address with a verification code and instructions, ensuring the information you provided is accurate. Note: Your business must be verified before any edits to your business listing can be published.
Step 2: Customize your listing
While you wait patiently for your verification card to arrive (in about 5 days), you can go ahead and customize the information on your business listing — including your menu. In your dashboard, select your restaurant’s listing and click “Edit.” From here, you can add your hours of operation, a link for reservations or online ordering, photos and other business attributes.
Step 3: Create your menu
To add or edit menu items, click “Menu.” From here, you can create sections to organize your menu by course or create a dedicated section to showcase current special offers. Under each section, add the name, description and price for the various dishes you serve in that category.
Note that the menu editor is only available for businesses that are not already using a third-party menu provider and in English-speaking locales. Other businesses, such as a barbershop or spa, can use this section to list a menu of services offered.
Step 4: Double-check for accuracy
Your restaurant’s listing on Google is often a consumer’s first impression of your restaurant — so make sure it’s accurate and complete. Incorrect or inconsistent information makes it hard for customers to find and contact you, and can hurt your ranking in search results.
Also keep in mind, Google’s goal is to make finding information and taking action as easy for the consumer as possible. Because of that, links to certain third-party online ordering or reservation services may automatically appear on your Google listing and can’t be edited in Google My Business. See this help center article for more information on how to correct or remove an incorrect link.
Step 5: Add some flair
While you’re working on your listing, boost your restaurant’s online curb appeal by listing amenities, such as free Wi-Fi, and adding photos of your establishment and videos that share your brand story.
Once you have all the information in place, voilà! You’re ready to publish your restaurant’s listing (once you’ve completed the verification process) and start bringing in more hungry patrons.