How To Run A Valentine’s Day Promo Using A Tablet Point-of-Sale System
Think your business could benefit from running a Valentine’s Day promotion? It likely could.
Total spending is expected to reach $19.6 billion…and 55 percent of the population is predicted to spend an average $143.56 for February 14.
All of this according to an annual survey by the National Retail Federation and Worthington-based Prosper Insights & Analytics.
If you want to get in on the action, here’s how you can celebrate Valentine’s Day at your business with a little help from the NCR Silver point-of-sale system:
Create a promotion
Idea #1: Got any red or pink items in your inventory? Why not bundle them together, and sell the items together for less. If you festively package the items and create displays in your store window, it could give your profits a boost.
Idea #2: Offer a “Valentine’s Day Survival” kit. Pair your best bottle with lots of chocolate and a box of tissues. It could make a great gag gift!
Idea #3: Offer a two-for-one couples deal. Be it spa services or cooking lessons, “BOGO” discounts can be auto applied at the point of sale, and are easy to setup under the Inventory and Promotions area.
Email market to your customers
Even if you have a winning promotion, you still have to make sure your customers know about it. One way to do this is to send bulk emails from the back office. If you’ve never used this feature before, click here to learn how to get started.
NCR Silver also allows you to track customer preferences so you can segment your audience for email marketing. So whether you’re tracking makeup preferences or the wine your customers drink, you can send them an email reminding them of their favorite item, but also offer it at a discount for the holiday.
Share the love
Don’t forget to add the deal on the bottom of your receipts as a gentle reminder to your newest customers and regulars.
It also helps to share on your social media channels. For no extra charge, you can simultaneously blast your Facebook fans with one click from the back office. Encourage them to ‘Like’ your page in exchange for a festive freebie, and you’ll be on your way to building an online community of customers.