Mine NCR Silver’s Goldmine of Data and Grow Your Brand Fast

NCR Silver is a goldmine of information about your business – thanks to all the data it captures at the point of sale.

A quick trip to the back office instantly reveals the most important data that you want to know. A sales snapshot of that day tells you average sales, tips, taxes and returns, and graphed information instantly translates the important data so it’s easy to understand.

But if you want to dig deeper and drill down to reveal the best of the best about your business, here’s how to do it:

Find out what’s hot and what’s not

Since your top selling products will bring in 80 percent of your profits, it’s important to know all of the key metrics for your high-demand products, in order to optimize inventory levels.

The NCR Silver sales dashboard offers a quick look at sales based on trends, including categories and items that are selling the most.

This way when sales are up, you can boost profits even higher by emailing a discount, celebrating a fun holiday (like #NationalBikiniDay!) or pushing a gift card special for the holidays.

Distinguish your most loyal customers

As a small business owner, you love all your customers, but your repeat customers are the lifeblood of your company. That’s why it’s important to not only know who they are, but also ensure they know that they are appreciated.

From the NCR Silver customer dashboard, you can see your top 10 customers, the date of their last visit, how many total visits and how much money they’ve spent at your store. It also gives you discount activity, and information on email open rates and sales generated from “miss you” coupons.

This gives you all the information you need to know the shopping habits of your most prolific customers.

Use these tips to promote your business and grow your brand, and let us know what methods you are using to market your top selling products to your best customers in the comment box below.

Related post: Email Discounts, Offer Meal Plans and More with NCR Silver Version 4.4

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