Small Business Owners: 8 Podcasts Worth a ListenYou can't learn in your sleep, but you can learn in your car, in the shower and almost anywhere else, and these podcasts are a great way to start.
As a small business owner, you have to keep learning all the time, and podcasts are a quick, easy and often entertaining way to do it. Today you can listen to shows on a huge (and still growing) number of topics on your phone, in your car and pretty much everywhere else.
For those moments between balancing your budget and growing your customer base, check out these eight suggestions.
Julie Tinney, chief marketing officer of Wells Media Group, recommended this Harvard Business Review podcast. “I always hear something that makes me think differently about some aspect of business that I thought I knew. Those brainy authors make me challenge my assumptions,” Tinney said.
Recent episodes include “Negotiating with a Liar” and “The Era of Agile Talent,” which focuses on the growing freelance, contract and temporary workforce of today.
Small Business Unstuck
As Barry Moltz writes, “This is a business radio show where we talk about all the craziness of small business. It’s that craziness that actually makes it exciting, interesting and totally unpredictable.” Moltz, who hosts the podcast, is author of “How To Get Unstuck: 25 Ways to Get Your Business Growing Again.”
As a small business owner with successes and failures himself, he wants to help smooth the waters through interviews with experts like Microsoft vice president David Smith, who shares how to protect yourself from hackers. Other shows include a guide to mobile technologies and solutions for sticky office politics.
The WOW Small Business Show
This podcast offers actionable tips for small business owners from small business owner Bryan Orr and his guests. The engaging stories and conversational tone make this an easy listening and helpful podcast. Try the 11-minute episode on family business to learn about the bad and good of sibling rivalry or “What is Your Entrepreneur DNA?” to get to know yourself as a businessperson.
Masters in Business
This podcast’s tagline: “Bloomberg View columnist Barry Ritholtz looks at the people and ideas that shape markets, investing and business.”
Margaret Schumacher, financial consultant at Oak Tree Financial Services, LLC and longtime investment advisor, told NCR, “Each show is a good interview of people in finance, business owners and entrepreneurs where you learn about their career and investing methods. It’s a combination of the technical and personal aspects of finance, through the philosophies and practices of successful business people.”
TED Radio Hour
If you’ve ever heard a TED Talk, you’ll recognize the signature blend of interesting, brief speeches from extraordinary minds around the globe. “A big part of why I like TED Radio Hour is that it talks about human behavior, and business is all about people,” marketing consultant Jennifer Simpson told NCR.
Simpson added, “Marketing is often about being creative, and so the more you stimulate your internal idea factory, the more creative ideas for marketing your business. One recent episode introduced me to Simon Sinek, who wrote a book called ‘Start With Why: How Great Leaders Inspire Everyone to Take Action and Leaders Eat Last,’ and it made me rethink how to tool a company’s message — it’s not the details or the plans that matter, it’s why: why to buy the product, why to join this or that, as Sinek says.”
Business plan expert Tim Berry also told NCR he’s a fan of Ted Radio Hour. “It often touches on core factors in small business ownership, such as leadership, creativity, empathy and behavior.”
Attorney Benjamin Houston recommended Attorney Talk because of “the nitty gritty legal views it provides that most people don’t have access to easily, or for free.” Each episode features a lawyer who specializes in a certain area of law. Business owners will hear practical advice about legal matters they could run into when dealing with employees, healthcare, intellectual property, real estate and more.
Breaking Down Your Business
If you’re looking for dose of entertainment with your advice, look no further than this 20-minute show. Co-hosts Brad Ferris and Jill Salzman tackle both the everyday and extraordinary issues small business owners face. Using “Top Five” lists, they give practical tips for all facets of work. Episodes include “Top 5 Tools For Getting Work Done ANYWHERE” and “Top 5 Ways to Say ‘Thank You’ To Your Team.”
Host John Lee Dumas interviews “entrepreneurs on fire” on a wide range of topics, from how to increase your website’s Google rankings to how to collect and share client reviews to how to create a successful Kickstarter campaign.
As one reviewer wrote, “John Dumas has simply found some of most inspiring entrepreneurs and brought them into one podcast. Every interview provides amazing insight into the minds of people who are further down the path of success in the areas of life where many of us have yet to travel.”
With so many valuable podcasts to dive into, get out those ear buds and prepare to listen your way to success.