Small Business Smarts

Tips, tools and strategies for growing your small business.

Latest Stories

Not all metrics are created equal. Learn what to focus on when evaluating your marketing campaign's success. (Photo: Georgejmclittle/Shutterstock)
How To Know if Your Digital Marketing Campaign Is Working

No matter what your business, there are few things more challenging than understanding the real return you’re getting on the […]

10 Tips for Crafting an Effective Return Policy (and Enforcing It)

Shopkeepers hope their customers love every purchase they make. But sometimes a defective item, a product that doesn’t live up […]

Why Your Small Business Website Must Be Mobile Friendly

There’s been a transformation on the web in the last few years. Slowly but surely, mobile users have been overtaking […]

Boost Business by Conducting a Focus Group

Small businesses don’t talk to their customers nearly enough, said Bryan Mattimore, cofounder of Growth Engine Innovation Agency in Norwalk, […]

Why Social Media May Not Pay Unless You Do

You know the purpose of social media. “Businesses who deeply understand social media use it to build a social brand,” […]

How to Make Holiday Returns as Painless as Possible

The holiday season can be a major boost for your small businesses’ sales, especially if you avoid these common retail […]

Emerging Garden and Plant Trends for 2017

Americans love to garden, to the tune of $36 billion a year. That’s how much U.S. households spent on their […]

How to Optimize Your Paid Search Landing Page

So, you are ready to invest in a paid search campaign for your small business. Your budget is set and […]


Never miss a story! Our newsletters include the latest news on our point-of-sale solution and helpful tips you can use in your business.

Subscribe To Our Newsletter!