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petplanfounders
Is a Pet in Your Shop Driving Away Customers?

If you’re a pet owner, chances are Fido or Fluffy spends long hours at home without you — unless yours […]

yearlyreview
The Yearly Review Every Small Business Owner Should Conduct

If you’re like many small business owners, you’re too busy running the business to step back and ask yourself if […]

pop-up shoes
What to Know Before You Say Yes to a Pop-Up Partner

Wherever consumers shop these days, they’re often engaging with a pop-up, a retail experience in which a brand creates a […]

CRM
5 Inexpensive CRM Solutions for Small Businesses

Increasingly, the customer experience is everything. One way to improve that experience, and to better court current and future customers, […]

holiday-dinner
Festive, Wintry Cocktail Ideas for Your Holiday Menu

For many bar and restaurant customers, holiday merry-making often involves imbibing. Help them capture the holiday spirit — and stuff […]

ab-testing-pic
Smart Ways to Use A/B Testing in Your Store

A/B testing pits two approaches — marketing slogans, brochures, landing pages, etc. — head to head against each other to […]

customer-appreciation
How to Hold a Customer Appreciation Day that Pays Off

Your customers have plenty of other places they could shop, but they chose your business. Why not return the love […]

chambler-of-commerce-picture
How to Make Your Chamber of Commerce Work for You

The idea of a chamber of commerce may seem antiquated in the digital age. But don’t brush yours off so […]

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