Smoothies and Swords: Behind the Scenes at NCR Silver’s Video Shoots

NCR Silver video shoot

NCR Silver isn’t your average tablet POS system, and neither are our customers.

Which is why we wanted to film a different kind of commercial.

We’ll be publishing two videos soon: One at a juice store focused on email marketing and loyalty, and the other at a “manly” shop focused on customer support and the Silver Concierge service.

We don’t want to spill the … juice … until the the final cut, so in the meantime, just enjoy some behind the scenes shots.

June, played by the super funny and talented Beth Pilgreen, explains how NCR Silver loyalty and email marketing helps her juice shop.

June, played by the super funny and talented Beth Pilgreen, explains how NCR Silver loyalty and email marketing helps her juice shop.

slate

…And action: The slate for the juice bar video.

director and actor

Special thanks to Green Tricycle Studios and the always energetic Director Zach Wechter.

Extras going through their wardrobe check.

Extras going through their wardrobe check.

Digital loyalty solutions save time in line.

Digital loyalty solutions save time in line.

The super funny and talented Beth Pilgreen as "June."

June waiting for a customer to find his loyalty card.

We asked for a fruit sculpture and we got a dragon from Art Director Gray Stafford.

We asked for a fruit sculpture from Art Director Gray Stafford. We got a dragon.

Final shot

June’s family loves NCR Silver loyalty and email marketing, too.

The opening scene of Mr. Man's, who loves customer service.

The opening scene of Mr. Man’s. He loves Silver Concierge customer support, which helps him with hardware support, menu maintenance and more.

In addition to being a bookkeeper, Mr. Man (played by the affable Aaron Chewing).

In addition to being a bookkeeper, Mr. Man (played by Aaron Chewning) apparently is a sword sharpener.

Mr. Man wears many hats.

Mr. Man wears many hats, as many small business entrepreneurs do.

Be fast, or be late.

It’s better to be fast.

Actress Katie Ewing getting her makeup done by Claudia Merjerle.

Actress Katie Ewing getting her makeup done by Claudia Merjerle.

Setting up one of many props of Mr. Man's shop.

Setting up one of many props at Mr. Man’s shop.

The director discussing the final scene with his crew.

The director discussing the final scene with his crew.

Merchants should always find time for their love lives.

Merchants, Mr. Man included, should always find time for their love lives.

In addition to the immensely talented cast and crew, we’d like to thank the I Love Juice Bar in John’s Creek, Ga, and the hip Brother Moto motorcycle co-op in East Atlanta, for letting us film there. These stores offer a vibe unlike any other, and reflect the passion of the entrepreneurs behind them.

 

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